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Glossary (cookie consent & Consents)

Plain-language meanings for words you will see in Intastellar Consents articles. This is help text, not legal advice.

Meaning: The visitor’s choice about whether you may use non-essential cookies or similar tech (often analytics, marketing, personalisation).

In practice: Until consent is given (or only “necessary” is allowed), you should not run tags that need that permission.

Meaning: The interface visitors see to accept, reject, or manage categories. A CMP (Consent Management Platform) is the broader product category; Intastellar Consents is a lightweight CMP-style banner and consent layer for your site.

Essential (strictly necessary) vs marketing / analytics

Essential: Cookies (or similar) needed for core operation you cannot reasonably disable — often security, load balancing, or the cookie that remembers the user’s consent choice.

Non-essential: Analytics, ads, many third-party embeds — should wait for appropriate consent according to your legal setup.

(Exact legal labels depend on your jurisdiction and lawyer — use this glossary to align technical work with your policy text.)

First-party vs third-party

First-party: Set by your site’s hostname (or script you host) — often used for consent state.

Third-party: Set by another domain (ad network, analytics host). These usually need clear consent before firing.

window.INTA

Meaning: The configuration object used on custom, GTM, and Shopify setups — policy URLs, branding, categories, and behavior. WordPress often maps plugin fields into the same ideas.

Reference: window.INTA JSON Schema

Tag / trigger (GTM)

Meaning: In Google Tag Manager, a tag is a snippet that runs (e.g. Analytics), and a trigger decides when it runs. The banner must run before tags that should wait for consent.

Meaning: Google’s pattern for passing default and update consent signals to tags. If you use Google ads or analytics, your stack may combine Intastellar choices with Consent Mode wiring — follow both your legal guidance and Google’s current docs.

Staging vs production

Meaning: Staging is a copy of the site for testing; production is what visitors see. Always test banner behavior in an environment that matches production cookie domains and tag setup where possible.

More glossary pages (Consents)

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