EU cookies and consent — what GDPR and ePrivacy mean in plain language

In the EU and EEA, privacy law expects you to be clear and fair about cookies and similar technology that tracks people.

What regulators usually expect (simplified)

• Transparency: explain what you use tracking for (often in your privacy or cookie information).
• Consent where required: for many non-essential cookies, you should not run them until the visitor agrees.
• Respect the choice: if someone says no, non-essential tracking should stay off.

A cookie banner is one building block: it collects and stores the visitor’s decision so you can show you asked and honoured the choice.

What software cannot do for you

Compliance also depends on your privacy text, which vendors you use, and how you configure the rest of the site. The banner handles the consent moment; you still own the overall picture.

What the product offers in practice: Intastellar Consents.

Not legal advice. Use a qualified professional for your situation.